Content guidelines

Aktualisiert 28/3/2023 von Sonja Gambon

Let's get started

You're in the field or an emergency is happening in the country - what now?

Social Media

In the beginning of an emergency, we focus on social media content.

This is how you can support us:

Pictures

If you can, we are grateful for pictures that show

the situation - maybe this means destroyed houses, flooding, dry areas
people getting help by Red Cross - always respecting their dignity
Red Cross helping

Video

Even better are some videos. They showcase the situation even better and help people understand the needs

Short scenes of surroundings - where are you?
Testimonials of beneficiaries
- How were they affected?
- How was the Red Cross helped them?
- What do they need?
Selfie-Video (or filmed by a colleague) where you, the expert, explain the situation and what is needed right now
Scenes of volunteers helping

Audio

A voice recording where you explain the situation and how Red Cross is helping can be very effective. Plus it is very easy to make: Just send a voice message on WhatsApp.

Do's and Don'ts

Do's

Don'ts

Short and simple sentences! How would you explain your work to someone that has never heard of it?
Explain the scope of the emergency, what the needs are and how Red Cross is helping
Emotional insights - what's it like for you to be there? Any stories or anecdotes that you'd like to share?
Show the positive impact of our work

Technical, complicated language
Hurting the principles of the Red Cross - stay neutral, impartial at all times
Taking pictures of people that are suffering, are in dire situations
Negative remarks about the host country and/or partner organizations

News articles

Later on, we are looking for updates and statements from the field so we can communicate about our impact in a crisis for our donors.

Quotes
Statements
Facts and figures